Wellness content that stays inside the lines
Real people who actually take your product post your approved videos, with disclosure on every post and no claims your legal team hasn't cleared.
Supplements are one of the riskiest categories for UGC. A single post that says "this cured my anxiety" can create a disease claim your brand never approved. Invented testimonials make it worse, and the FTC's 2024 rule specifically targets testimonials from people who never used the product.
Postfield is built so that can't happen quietly. Our posters are vetted Air Fresh Marketing ambassadors. They take your product, then post approved hooks about their routine and experience from accounts they own. Captions start with #ad, the platform label is on, and your legal team approves scripts before posting starts.
You still get the volume and the testing. Routine videos, unboxings, and honest check-ins, across many real people, with every post on a results page.
Disclosure is part of the trust. Wellness viewers have seen plenty of hidden promotions, and many have learned to tune them out. A clear #ad up front, followed by a real person describing a real routine without overselling, is often more persuasive than a dramatic claim. It also keeps the post eligible for TikTok's For You feed, which can restrict undisclosed commercial content.
The safest and often most believable content shows how a product fits into a day. Posters show real routines, not dramatic transformations.
Posters use the product before posting about it. If they didn't notice a difference, they don't claim one.
We keep a list of claims your team has cleared. Hooks and captions stay inside it.
A 8-week campaign plan you can copy
Find which routine story drives first-order clicks for a daily powder.
- Morning routine
- What's in my cabinet
- 30-day honest check-in
- How I mix it
- Routine vs. check-in format
- Taste angle vs. convenience angle
- Price in hook vs. not
- Phase 1Week 1: legal approves claims list, ship product, accounts warm up
- Phase 2Weeks 2 to 4: routine and mixing posts, 8 hook variants
- Phase 3Weeks 5 to 6: 30-day check-ins from posters who used it daily
- Phase 4Weeks 7 to 8: scale winners, publish results
Platforms: TikTok + Instagram Reels. Every post: #ad up front, the platform's paid-partnership label, a real person's own account, no bought engagement.
Compliance notes for supplement brands
Claims to treat, cure or prevent disease, or efficacy claims without substantiation, are off-limits. Brand legal approves all claims. This is general information, not legal advice. Check with your counsel.
The FTC's rule on reviews and testimonials prohibits testimonials that misrepresent the person's experience. Posters only describe what happened to them.
Free product and payment are material connections. #ad plus the platform label, always.
General information, not legal advice. See our compliance model.
FAQ
Will posters make health claims?
Only claims your legal team has approved, and only if true for that poster. No disease claims.
What if a poster doesn't notice any effect?
They say so, or they focus on taste and routine. We don't script fake results.
Do you work with regulated wellness categories?
Yes, with extra care. Compliance-sensitive brands are who we built this for. See compliance.
How do disclosures work on Instagram?
Read our paid partnership labels guide.
Can posters mention ingredients?
Yes, as listed on your label, using approved wording. They don't explain what an ingredient does in the body unless your team has substantiation and approved the exact language.
How long should a supplement campaign run?
Long enough for honest check-ins. Plan at least several weeks so posters who take the product daily can share a real update, whatever it turns out to be.
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