Try-ons and styling, on real people of every size
Vetted ambassadors wear your pieces and post your approved hooks from their own accounts. Real fit, real bodies, clear disclosure.
Fashion shoppers want to see clothes on someone like them. One model in one size can't show that. Many real people can.
Postfield ships your pieces to vetted Air Fresh Marketing ambassadors. They try them on, style them for their real lives, and post your approved hooks from accounts they own. Captions start with #ad and the paid-partnership label is on.
You get a steady stream of try-ons, outfit ideas and honest fit notes, plus a fast way to test which product and which angle actually sells.
Disclosure helps here too. Fashion audiences know gifted hauls are common, and they've learned to distrust posts that hide it. When #ad is right there and the fit notes are honest, viewers can trust the review. That trust is what turns a try-on into an add-to-cart. It also keeps your brand clear of the FTC's rules on undisclosed endorsements.
Every post is reviewed by our ops team before it counts toward your campaign.
Spread posting across posters of different heights and sizes. Shoppers find a body like theirs and buy with more confidence.
"Runs small, size up" builds trust and can cut returns. Posters share real fit notes.
Which colorway, which piece, which styling? Test across many posters in a couple of weeks.
A 6-week campaign plan you can copy
Find the two hero pieces and the styling angle that drive add-to-carts for a seasonal drop.
- Try-on haul
- 3 ways to style one piece
- Get ready with me
- Honest fit review
- Haul vs. single-piece styling
- Size info in hook vs. not
- Mirror vs. tripod shot
- Phase 1Week 1: ship pieces in a range of sizes, collect fit notes, warm up accounts in fashion
- Phase 2Weeks 2 to 3: try-ons and styling posts, 10 hook variants across all posters
- Phase 3Week 4: focus on the top pieces and angles, rewrite the weakest hooks
- Phase 4Week 5: styling series on the hero pieces from posters of different sizes
- Phase 5Week 6: scale winners and publish a results page
Platforms: TikTok + Instagram Reels. Every post: #ad up front, the platform's paid-partnership label, a real person's own account, no bought engagement.
Compliance notes for fashion brands
Free clothing is a material connection. Every post carries #ad and the platform label. This is general information, not legal advice. Check with your counsel.
Try-ons should show real fit. No clamps or edits that change how the garment fits on screen.
Claims like "sustainable", "eco-friendly" or "made in the USA" need brand substantiation. Posters only repeat approved wording and don't add their own environmental or origin claims.
General information, not legal advice. See our compliance model.
FAQ
Can we choose posters by size?
Tell us the size range you want represented and we'll match posters to it.
Do posters keep the clothes?
That's up to your campaign terms. Either way, the product is a material connection and every post is disclosed.
Can we reuse the content?
Your brand gets a content license. Check the terms for paid-ad usage.
How do we write better hooks?
Score drafts with the free Hook Score.
Can posters style our pieces with other brands?
Yes, that's how people really dress. If you need certain brands kept out of frame, put it in the shot list and posters will follow it.
What about returns and fit problems?
If a piece doesn't fit, the poster says so honestly or we swap the size before posting. Honest fit notes help shoppers buy the right size.
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