Alcohol content with the guardrails built in
Beer, wine, spirits and RTD brands get 21+ posters, age-aware account setup, and disclosure on every post. Built for the brands that can't afford a slip.
Alcohol brands have the most to lose from a careless posting program. Industry codes, platform rules and state laws all add up. The usual posting-army model, anonymous accounts with no disclosure, is close to unusable for a serious spirits or beer brand.
Postfield is built for exactly this buyer. Every poster is a vetted Air Fresh Marketing ambassador who is 21 or older, many with experience at tastings and bar promotions. They post your approved content from accounts they own, with #ad up front and the platform paid-partnership label on. Where the platform supports it, accounts and posts use age restrictions.
Your compliance team approves the hooks, captions and shot list before anything posts. Ops reviews every post, and the results page links to each one, so your team can check the work.
The goal is not to post as much as possible. It's to post consistently, inside the rules, with content your compliance team would be comfortable defending. Volume comes from many careful posters, not from cutting corners. If a post misses the disclosure or drifts from the approved script, ops sends it back before it counts.
Posters must be 21 or older. Air Fresh already staffs alcohol tastings, so many know the rules of responsible promotion.
The ambassador pouring at your in-store tasting can post a disclosed recap. Real product, real event.
Approved scripts, ops review on every post, and a link trail for your compliance team.
A 6-week campaign plan you can copy
Build cocktail-recipe awareness for a spirits brand among adults 21+ in four states.
- Two-ingredient cocktail
- Hosting setup
- Tasting notes
- Bar cart refresh
- Recipe vs. tasting notes format
- Host setup vs. close-up pour opener
- Instagram Reels vs. TikTok
- Phase 1Week 1: confirm 21+ posters, compliance approves scripts, accounts set up
- Phase 2Weeks 2 to 3: recipe and tasting posts, 6 hook variants
- Phase 3Weeks 4 to 5: add tasting-event recaps where events run
- Phase 4Week 6: scale winners, share a results page with your compliance team
Platforms: Instagram Reels + TikTok. Every post: #ad up front, the platform's paid-partnership label, a real person's own account, no bought engagement.
Compliance notes for alcohol brands
Posters are 21+. Content should be directed at adults, with platform age restrictions applied where available. Follow your industry code and state rules. This is general information, not legal advice. Your counsel should sign off.
No excessive drinking, no drinking and driving, no implied social or performance benefits, and nothing appealing to people under 21. Scripts are reviewed against your brand's code.
Free product and payment are material connections. #ad plus the platform label on every post.
General information, not legal advice. See our compliance model.
FAQ
Are all posters 21 or older?
Yes. That's a hard requirement for alcohol campaigns.
Can our compliance team review every post?
Your team approves scripts up front, and the results page links to every post so you can audit them.
Which platforms work for alcohol?
Rules vary by platform and change. We set up accounts to follow each platform's current branded-content and age rules.
Can this pair with tastings?
Yes. Air Fresh staffs tastings. Ambassadors can post disclosed recaps where state rules allow.
Can posters drink on camera?
Moderate, responsible consumption only, if your industry code and the platform allow it. Many brands prefer pour, recipe and tasting-note shots without on-camera drinking at all.
What about states with stricter rules?
Tell us your markets. We match posters by state and follow the restrictions your compliance team sets for each one.
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