Beauty content from people who actually used it
Vetted ambassadors try your products, then post your approved routines, swatches and reviews from their own accounts. Disclosed, every time.
Beauty runs on trust. Viewers zoom in on skin, texture and swatch color. They can tell when someone is reading a script about a product they never opened. And in beauty, an invented "my skin cleared up" story is exactly the kind of testimonial the FTC's 2024 rule targets.
Postfield flips the usual posting-army model. Our posters are real people from the Air Fresh Marketing network. They receive your product, use it, and post what they actually saw, using your approved hooks, captions and shot list. Every caption starts with #ad and the paid-partnership label is on.
The result is volume that holds up. Dozens of real faces, real skin types and real routines, each one clearly marked as paid, each one linked from a results page you can show your retailer or your legal team.
Spread posting across many people and you naturally show different skin tones, ages and concerns. Viewers find someone who looks like them.
Posters only describe what happened to them. That keeps content believable and keeps you out of fabricated before-and-after territory.
Need to know which shade or which demo format sells? Run the same hook across ten posters and see which version earns saves.
A 8-week campaign plan you can copy
Learn which routine format and which shade story drive saves for a hero serum.
- Get ready with me
- Two-week honest check-in
- Swatch on three skin tones
- Shelfie reorganize
- GRWM vs. close-up texture shot as the opener
- Day 1 vs. day 14 framing
- Price mentioned in hook vs. not
- Phase 1Week 1: ship product, posters start using it, accounts warm up in skincare
- Phase 2Weeks 2 to 3: texture, swatch and GRWM posts, 10 hook variants
- Phase 3Weeks 4 to 5: two-week honest check-ins from posters who used it daily
- Phase 4Weeks 6 to 8: scale the top formats and publish results
Platforms: TikTok + Instagram Reels. Every post: #ad up front, the platform's paid-partnership label, a real person's own account, no bought engagement.
Compliance notes for beauty brands
"Clears acne" or "anti-aging" style claims need brand substantiation, and some can turn a cosmetic into a drug claim. Posters stick to personal experience. Your legal team approves scripts. This is not legal advice. Check with your counsel.
The FTC rule on reviews and testimonials prohibits testimonials that misrepresent that the person used the product. We ship product first and posters only post after using it.
Don't let a filter do the work your product is supposed to do. Our shot guidance asks for natural light and no skin-altering filters on result shots.
General information, not legal advice. See our compliance model.
FAQ
Will posters show before-and-after photos?
Only real ones, from their own use, unedited. If nothing visibly changed, they say so. We don't stage results.
Can we write the scripts?
Yes. You write hooks and captions, and we keep claims within what posters experienced. We add the disclosure automatically.
Why not just hire one big creator?
A big creator gives reach on one face. Many posters give you many tests and many skin types. Plenty of brands do both.
How do I write better beauty hooks?
Start with our hook formulas guide and score drafts with the free Hook Score.
What about shade ranges?
Tell us which shades matter most. We match posters so each shade gets shown on someone it was made for, in natural light, with no filter doing the work.
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