Volume your legal team can sign.
Paying people to post about a product is legal and common. Hiding it is not. The FTC Endorsement Guides say the advertiser and the intermediary that directs endorsers can both be liable for missing disclosures, and the 2024 fake-reviews rule targets testimonials from people who don't exist and bought social indicators. TikTok and Instagram both require their native branded-content labels and ban fake identities. Postfield is built so the compliant path is the only path.
Every caption uploaded to the platform gets a clear disclosure in the first line, before the '...more' fold. Weak tags like #sp or #collab don't count.
Posters must confirm TikTok's branded-content toggle or Instagram's paid-partnership label before they can submit. Ops checks it before the post is approved or billed.
Brand-affiliated accounts must say so in the bio (e.g. 'Ambassador for Summit'). The account designer blocks bios that hide or deny it.
Handles can't mimic a brand's official or support account, and personas are a real poster's honest voice. No invented life stories.
Scripts that describe using the product require the poster to have used it. Our Managed tier ships samples to posters.
We don't sell likes, follows, reposts or comment rings. Comment tasks are replies on the poster's own posts.
U.S.-based, ID-verified, background-checked, W-9 on file, through the same staffing system we use for in-person event staff.
Every task stores who did it, the proof link, the disclosure confirmation and who approved it. Export it for your legal team.
Disclosure is also a reach strategy.
TikTok says undisclosed commercial content can be made ineligible for the For You feed, and repeat failures can restrict or ban the account. For brand-new accounts, the For You feed is the only reach there is. Disclosed posts keep that eligibility.
This page describes product guardrails, not legal advice. Poster terms, brand terms and disclosure language are pending review by counsel before launch.
Start a compliant pilot