Local food content, from local people, clearly disclosed
Real ambassadors eat at your locations and post your approved hooks from their own accounts. Great for openings, new menu items and multi-location chains.
People pick where to eat on their phones. A 15-second video of a real person biting into your new sandwich, filmed at the location down the street, can do more than a polished ad.
Postfield sends vetted Air Fresh Marketing ambassadors to your restaurants. They order, eat and film, then post your approved hooks and captions from accounts they own. Captions start with #ad and the paid-partnership label is on, because a comped meal is a paid relationship.
For chains, posting spreads across markets. Each location gets local faces, and you get one results page across every city with a link to each post.
The hard part of restaurant content is consistency. One great post during opening week doesn't help much in month three. A posting program keeps fresh, local videos going out every day, from people who actually ate there. And because every post is marked as paid, you never have to worry about a fake-review problem landing on your brand.
Every post is reviewed by our ops team before it counts, so you aren't paying for blurry food shots or posts that miss the disclosure.
A poster in your city, at your location, feels like a recommendation from a neighbor. Match posters to each market you operate in.
Launching a new item? Get many posters ordering it in the first week, then see which angle drives visits.
Air Fresh staffs grand openings. Ambassadors who work the door can post the opening day, disclosed.
A 4-week campaign plan you can copy
Drive visits to a new menu item across five locations in three cities.
- First bite reaction
- What I ordered
- Hidden menu or best combo
- Date night spot
- Price in hook vs. not
- Close-up food shot vs. face-first opener
- Lunch vs. dinner posting time
- Phase 1Week 1: posters visit locations, accounts warm up in local food
- Phase 2Weeks 2 to 3: first-bite and order posts, 6 hook variants
- Phase 3Week 4: scale the winning angle and publish results by city
Platforms: TikTok + Instagram Reels. Every post: #ad up front, the platform's paid-partnership label, a real person's own account, no bought engagement.
Compliance notes for restaurant brands
A free meal is a material connection under the FTC Endorsement Guides. Every post carries #ad plus the platform label. This is general information, not legal advice. Check with your counsel.
Posters share their real take. They don't post fake reviews on review sites, and they don't claim to be regulars if they aren't.
Posters describe dishes as served and don't make allergen, dietary or nutrition claims unless your team supplies approved wording. Prices shown should match the location they visited.
General information, not legal advice. See our compliance model.
FAQ
Will posters tag the location?
Yes, where the platform allows. Tagging your location helps local discovery.
Can we cover many locations?
Yes. Posting can spread across your markets, with results by city.
Do posters write Yelp or Google reviews?
No. We don't do paid reviews on review platforms. That's fake-review territory.
How much would a campaign cost?
See the plan math below, or run your own numbers in the UGC calculator.
Can posters film inside the kitchen?
Only with your permission and under your rules. Most restaurant posts work best from the table or the counter, with the food front and center.
What if a location has a bad night?
The poster tells our ops team, not the internet. We flag it to you, and the visit gets rescheduled. Posters still never post a fake positive review.
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