Real pets, real owners, clearly disclosed
Vetted ambassadors who own pets try your product and post your approved hooks from their own accounts. The reactions are real because the pets are.
Pet content is some of the most watched content on short-form. It's also impossible to fake well. A dog either goes wild for the toy or it doesn't.
Postfield matches your product with vetted Air Fresh Marketing ambassadors who own the right pets. They try it at home, film real reactions, and post your approved hooks from their own accounts. Captions start with #ad and the paid-partnership label is on.
Many owners and many pets means many tests. Picky eaters, puppies, seniors, cats who ignore everything. You find out fast which story works.
Pet owners trust other pet owners. They ask each other what food a picky eater finally accepted and which toy survived a week. A disclosed post from a real owner answers that question honestly. Because every caption carries #ad, viewers know the owner got the product, and they can still see their pet's real reaction.
Every post is reviewed by our ops team before it counts. Posts that miss the disclosure or show a pet in an unsafe situation get sent back, and they don't count toward your campaign or the poster's pay.
Real pets react honestly. That's the content people share.
Dog or cat, puppy or senior, big or small. We match posters to the pets your product is for.
Food and supplements need time. Posters can run multi-week check-ins with the same pet.
A 6-week campaign plan you can copy
Drive trial of a new treat line by showing reactions across dog sizes and ages.
- First reaction
- Picky eater test
- Day in my dog's life
- Two-week check-in
- Reaction-first vs. owner-first opener
- Picky-eater framing vs. treat ranking
- Dogs vs. cats if the product fits both
- Phase 1Week 1: ship product, match posters by pet type and size, warm up accounts in pets
- Phase 2Weeks 2 to 3: first reactions and picky eater tests, 8 hook variants
- Phase 3Week 4: cut losing hooks and keep the top reaction formats
- Phase 4Week 5: check-ins and day-in-the-life posts from the same pets
- Phase 5Week 6: scale winners and publish results
Platforms: TikTok + Instagram Reels. Every post: #ad up front, the platform's paid-partnership label, a real person's own account, no bought engagement.
Compliance notes for pet brands
Claims about pet health or nutrition need brand substantiation. Posters describe what they saw with their own pet, nothing more. General information, not legal advice. Check with your counsel.
No staged stunts or unsafe situations for views. Posters follow your product's safety guidance.
Posters don't give veterinary advice or suggest a product treats a condition. If a hook mentions a vet, it reflects something the poster's own vet actually said, and your team approves it.
General information, not legal advice. See our compliance model.
FAQ
Are the pets really the posters' own pets?
Yes. That's the point. Real owners, real pets.
What if the pet doesn't like it?
Then that poster doesn't fake it. Honest content is why this works.
Can we test across pet types?
Yes. Set it up as an experiment and compare results on your dashboard.
How do I plan volume and cost?
Use the UGC calculator.
Can posters with multiple pets participate?
Yes. Multi-pet homes make great comparison content, as long as the product is safe and suitable for each animal shown.
What about food transitions?
Posters follow your feeding and transition instructions. They don't switch a pet's food abruptly for a video.
Hooks, disclosure rules and testing tips, in five short emails. Then we stop.
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