Real players posting about your game, clearly disclosed
Vetted ambassadors play your game or use your gear, then post your approved hooks from their own accounts. Every post disclosed, no fake reviews.
Gamers are quick to spot fake hype. A clip of someone actually playing, reacting to a real moment, says more than any trailer.
Postfield matches your game or gear with vetted Air Fresh Marketing ambassadors who play. They play, record, and post your approved hooks from accounts they own. Captions open with #ad and the paid-partnership label is on.
Many players means many playstyles, many reactions and many tests. You learn which moment hooks people: the first boss, the build, the funny fail.
Launch windows are short and loud. Concentrating posting across many real players around launch day gives you a burst of honest reactions while attention peaks. Every caption opens with #ad, so the community knows it's sponsored. That matters with gamers, who tend to call out hidden promotion quickly and loudly.
Posters hold their own accounts and their bios state the relationship with your studio. Nobody poses as a random fan. There are no bought likes, follows or wishlist adds either, just real players posting real clips and replying to comments on their own posts. That's the kind of attention that holds up when the community starts asking questions, and it keeps your studio clear of the FTC's ban on fake social-media indicators.
Posters capture moments from their own play sessions. Nothing staged.
Casual and competitive players show your game to different audiences.
Concentrate posting around launch or a major update when attention peaks.
A 4-week campaign plan you can copy
Drive wishlists or installs around a launch by testing which gameplay moment hooks viewers.
- First 10 minutes reaction
- Build or loadout guide
- Fail or clutch moment
- Is it worth it? review
- Reaction vs. guide format
- Clip-first vs. face-cam opener
- Launch week vs. week two timing
- Phase 1Week 1: send keys or gear, share embargo and capture rules, posters play, accounts warm up in gaming
- Phase 2Week 2: reactions and first impressions, 10 hook variants
- Phase 3Week 3: guides and moments using the winning angles, cut the weakest hooks
- Phase 4Week 4: reviews, update coverage and a published results page
Platforms: TikTok. Every post: #ad up front, the platform's paid-partnership label, a real person's own account, no bought engagement.
Compliance notes for gaming brands
Posters never leave paid store reviews, and we don't sell likes, follows or wishlist adds. The FTC rule bans fake reviews and fake social indicators. General information, not legal advice. Check with your counsel.
A free game key or gear is a material connection. #ad plus the platform label on every post.
Follow your game's rating. Mature-rated games use adult posters and adult-targeted content.
General information, not legal advice. See our compliance model.
FAQ
Do posters have to be streamers?
No. Regular players are often more relatable. They need to actually play the game.
Will you boost our posts with likes?
No. We don't sell engagement. Posters reply to comments on their own posts only.
Can we restrict to adult posters?
Yes. Mature-rated games get adult posters and adult-directed content.
How many hooks should we test at launch?
Can posters show unreleased content?
Only what your embargo allows. Posters follow your release schedule and capture guidelines exactly.
What about early-access or beta builds?
Posters label them as early builds in the caption, so viewers know what they're seeing may change at launch. That keeps first impressions honest and avoids backlash if features change before release.
Hooks, disclosure rules and testing tips, in five short emails. Then we stop.
No spam. Unsubscribe in one click. We never sell your email.