Before, during and after: posting for live events
Air Fresh staffs events. Now the same vetted people can post about them, disclosed, from their own accounts. Build buzz before and keep it after.
Events have a short window. Ticket sales spike, the doors open, and then everyone moves on. Short-form video can stretch that window: countdown posts before, real moments during, recaps after.
Air Fresh Marketing has staffed events for years. Postfield lets those same vetted ambassadors post about your event from accounts they own, using your approved hooks. Captions start with #ad and the paid-partnership label is on, so fans know it's a promotion and you stay within platform rules.
Because many people post, you get many angles of the same event: the lineup, the food, the merch line, the walk in. All on one results page with a link to every post.
Ticket buyers want to know what it will feel like to be there. Real people answering practical questions like where to park, what to wear and which set to catch turn into content that helps fans decide. With disclosure on every post, that help reads as honest promotion, not a stealth campaign that could backfire if fans spot it.
After the event, you keep the proof. A published results page links to every post with its disclosure badge, which helps when you report back to sponsors, partners or next year's budget owner.
Ambassadors already working your event can capture real moments during breaks, under the shot list you approve.
Pre-event posting from many accounts keeps your event in feeds for weeks, not just on launch day.
Post-event recaps help next year's ticket sales and give sponsors proof of activation.
A 5-week campaign plan you can copy
Sell remaining tickets in the final four weeks and capture recap content for sponsors.
- Countdown
- What to bring
- Live moment
- Recap montage
- Lineup-focused vs. experience-focused hooks
- Countdown number in hook vs. not
- Recap montage vs. single-moment post
- Phase 1Weeks 1 to 2: countdown and what-to-bring posts, 6 hook variants
- Phase 2Week 3: final push with the winning angle
- Phase 3Event week: live moments from ambassadors on site
- Phase 4Week 5: recaps and a results page for sponsors
Platforms: TikTok + Instagram Reels. Every post: #ad up front, the platform's paid-partnership label, a real person's own account, no bought engagement.
Compliance notes for event brands
Comped tickets and staff passes are material connections. Every post is disclosed with #ad and the platform label. General information, not legal advice. Check with your counsel.
Posters avoid filming identifiable attendees without consent and follow your venue's media rules.
Some venues and sponsors restrict filming or logo placement. We follow your media guidelines, and posters avoid showing other brands in ways your sponsor agreements don't allow.
General information, not legal advice. See our compliance model.
FAQ
Can event staff also post?
Yes, as long as it doesn't interfere with their shift and every post is disclosed. We plan posting around their duties.
Can sponsors see results?
Yes. Publish a results page and share the link. It shows every post with its disclosure badge.
What about filming the crowd?
Posters follow venue rules and avoid filming identifiable people without consent.
How do we start?
Tell us your event date and goals through our founding brand program.
Can posters cover multi-day events?
Yes. Plan a post per day per account, so each poster tells their own day-by-day story with the disclosure on every post.
Do posters need their own tickets?
No. Event staff and comped posters get access through you. That access is a material connection, which is why every post is disclosed.
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